The song is a synth-pop-dance genre of music and has a narrative and performance video. The video for the song is about a failing relationship and how you cant bear to be together but cant bear to be apart.
http://www.muzu.tv/mostv/example-kickstarts-music-video/687643
Audience
The audience our video will be suitable for is 15-24 year olds both male and female, however more females due to the lyrics . Males would also find it appealing because of the rapping and the fast beat.
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